📋 Considerations and value of meeting customer needs
Considerations
Customer or end user profiles
- Cultural awarenedd/diversity
- Inclusivity
- Accessibility
- Adhering to guidelines, policies and regulatory requirements
- Level of technical knowledge and skills (for example use of technical terminology
Customer or end user issues
- Problem type and pain points:
- Usability
- Functionality
- Training on new systems
- System or service response time
- System or service availability
Value
Increased financial benefit due to customer retention and satisfaction
- User experience
- Reputational:
- Protection of brand reputation
- Brand awareness
- Positive media exposure
- Quantitative and qualitative market research
- Product development through product use analytics
- More sophisticated marketing allowing personalised and targeted advertisements for consumers
- Positive third-party reviews (for example unboxings, meta critic, user reviews)